Hi, I'm Eric.
More than 20 years ago, ice hockey was my home. Training, discipline, team spirit and the will to get better every single day shaped who I am. Sport was never just a hobby – it was part of my life.
After my playing days I became a coach and nutrition consultant. I had the privilege of guiding athletes, supporting their development and seeing first-hand how decisive the right combination of training, recovery and nutrition is for long-term success.
Then cheerleading came into my life.
Not as an athlete – but as a dad.
When my daughter started cheerleading, I spent more and more time in the gym. I saw the incredible dedication, the discipline and the togetherness of this sport. At the same time I noticed that there were hardly any brands that truly engaged with what cheerleaders need.
Today I stand in the gym myself as a tumbling coach, working with athletes week after week. I see their progress, their setbacks and their successes – and that is exactly where the idea for CheerNutritions was born.
Not just another supplement brand.
But a brand that truly understands cheer.
A brand that doesn't just develop products, but shares knowledge, supports clubs and wants to accompany athletes for the long run.
That's why we created the CHEER Method:
These five values are more than a concept – they are the foundation of every decision we make at CheerNutritions.
Our goal is not to sell as many products as possible.
Our goal is to give cheerleaders, coaches and families a brand they can trust.
Welcome to CheerNutritions.